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Brand Blog
Surf around to reel in brand strategy tips + tools for service business owners. No fluff here, our blogs are short + sweet digital beach reads.
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Why do you do what you do? And why does it matter to your clients? If you can’t succinctly state why you show up daily to grow your business, you need to define your big why.
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You cannot advertise or market a business with a fruitful ROI if there is no brand strategy or a defined brand identity.
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Entrepreneurship is hard. Relying on yourself as your own employer is both scary and liberating.
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Over consumption of knowledge may look like taking all the free master classes, signing up for all the freebies just to never open them or buying a new book before you got past chapter 3 of the last one you just had to buy.
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Why do you do what you do? And why does it matter to your clients? If you can’t succinctly state why you show up daily to grow your business, you need to define your big why.
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Lack of clarity, branding clutter and overall chaos in your business is the reason you are not feeling super confident enough to increase your sales.
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All too often our backend of our business gets neglected. Here are some tips to help begin to prioritize working on your business.
A passionate brand expert with over 14 years of branding, graphic design and marketing knowledge and experience. Plus she holds a fancy BFA degree in Visual Communications/Advertising to support her credibility combined with years of agency, freelancing and entrepreneurship proficiency. When away from the iMac, you can find her on the beach with her two daughters, husband of 13 years and most likely a book on branding or home rewatching The Office series for the 27th time.
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Meet Alaina, Brand Strategist Creative Director
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