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We make rebranding a breeze for expanding small businesses that need an outside perspective to pull their vision to the surface in order to clarify and amplify their differentiating brand footprint.

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Brand strategy for crystal clear messaging that makes a splash

We're the outside professional perspective to comb through your visual and verbal brand messaging to filter out the vagueness to help your brand refine and define who they are and precisely how they differentiate from competitors. We rebrand small businesses into remarkable brands through strategic messaging that makes waves.

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serving small businesses in wilmington, NC and coast-to-coast

Time to level up your branding to confidently grow your business.

no more beginner branding. rebrand to upgrade.

Your success is our success. We guarantee you will get crystal clear on how your business can become a memorable brand. We become a part of your team and are by your side every step of the way. With us, rebranding is easy breezy.  Level up your brand to make a splash.

What we do...

magnetic messaging hooks

Design looks nice and tells a story but words sell. Replacing washed up wording with strategic messaging backed up by strong brand design is our sweet spot.


Today, standing out is a drop in the bucket. The business must be remarkable with positioned visual & verbal branding that embodies the soul of the business.

Watered-down brands drown.


A brand is not a logo. A brand is the reputation of a business. The way your business shows up and communicates influences this interpretation.

A passionate brand expert with over 14 years of branding, graphic design and marketing knowledge and experience. Plus she holds a fancy BFA degree in Visual Communications/Advertising to support her credibility combined with years of agency, freelancing and entrepreneurship proficiency.  When away from the iMac, you can find her on the beach with her two daughters, husband of 13 years and most likely a book on branding or home rewatching The Office series for the 27th time. 

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Meet Alaina, Brand Strategist    Creative Director 



brand strategy + messaging


"Alaina was easily able to pull the right words out of my ramblings to pinpoint my values, my mission, and everything about my business."

With a new found confidence in my brand messaging, I feel like it is so much easier to sell my business and talk about it, because I know what we value, who we serve and how we are different.”


brand strategy + messaging


"Alaina is the brand strategy queen! She's able to look at your business from a bird's eye level and link the missing pieces that are preventing profit." 

I was struggling with how to position my newest offer to create a pathway to generate new leads and wanted to skip the fluff to get results fast. Now I have complete clarity with a strategy to implement for continued success. 


big kahuna rebrand


"My company desperately needed to rebrand, I wish I found you sooner. I didn't think it would be this easy to refine + amplify our brand to stand out."

We now have a clearer vision and sense of how our business will evolve as a memorable brand. After rebranding, I feel energized, capable, and full of confidence now that our branding looks and sounds like the booming business we are. 


swell rebrand strategy + design


"Alaina gives a direct approach to helping you solve your brand identity. She listens intently to depict your vision into a brand design that wows. 

This team has an incredible way of making your brand become an extension of your vision that is so spot on! She's so helpful and brings light and direction to the clutter within your business that needs to be streamlined.

See for yourself

Raving reviews from our remarkable work. 

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let's dive in

View Our Services

Brand strategy consulting and rebrand identity design services for expanding serviced based small businesses that need to refine their visual and verbal brand messaging for crystal clear clarity and confident growth.

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Want to tag a pro in for an outside perspective but on a tight timeline or budget? This 90 minute Zoom consultation is for you if you need immediate feedback, plus the strategy needed to gain clarity and direction going forward with an actionable plan. 

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need help like yesterday?

Interested in just Brand Strategy Consulting?

Brand strategy is the art of differentiation.

Either you confidently make big waves or you drift away in a saturated sea of noise.

our signature offering

The Big Kahuna Rebrand

A full blown top to bottom makeover to up level your entire brand footprint that might make your competitors a bit salty.

need it all

Success Stories


"You exceeded any expectations I had and will only trust you and your team to help me with any future branding needs or projects."

- alyssa, owner:
cherry blossom doula services


Ready SetBook.

With us rebranding is a breeze. We ask, you talk, we listen and we get to revealing what sets you apart.
No more treading water alone, tag us in to help.

schedule a consult

With us rebranding is a breeze. We ask, you talk, we listen and we get to revealing what sets you apart. No more treading water alone, tag us in to help.