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Not everyone is built for entrepreneurship

footprints in the sand
I'm Alaina.

Here I share brand strategy, messaging, design and entrepreneurship tips + tools in short blog posts to help your business. Learn more here

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Business tips + tools for service solopreneurs or business owners with growing teams 

Here we will share our amazing client rebrand makeovers and roast corporate rebrands that are awful.

Unpopular opinion maybe ⎼ but not everyone is built for entrepreneurship.

I didn’t even plan to become an entrepreneur. It is hard, really hard. It’s grueling, lonely, scary yet exciting and makes you go on a roller coaster of emotions, thoughts & forced seasons of growth.

My father has been an entrepreneur since he was a teenager. He worked 3 days as a grocery bagger, quit & hustled many different businesses along the years. He never gave up being his own employer.

I saw that hardship, financial abundance then loss, the required pivots, legalities, etc. I wanted no part of it. I didn’t think I shared his level of grit.

I changed my college major 5 times. I didn’t know what I wanted to be when I grew up. I always knew I was creative, but I suppressed it and initially pursued “professional stability”.

I ended up going with my gut and desire to study some kind of art. I wanted to be an art teacher (summers off, pretty stable industry) but switched to Graphic Design & Advertising since that had higher job openings. I even finished a Master’s degree that I haven’t used once. Because I was afraid of being a starving artist/entrepreneur.

Then I became a mama and was pushed into entrepreneurship to avoid placing my children in daycare ⎼ took the leap in 2013. Over the past 10 years, I’d be lying if I said I never looked for stable jobs in a season of defeat or overwhelm.

Entrepreneurship ⎼ more specifically solopreneurship is a testament to one’s mental strength. There are no freebies, courses or manuals that can truly help you skip the muddy trails you must trek through to get to the warm & sunny side of being self employed. *Note there will always be muddy trails along the way. Some get there sooner, some travel that bumpy road for years and years, while some decide enough is enough and walk over to the smooth side of the road and end their pursuit of entrepreneurship.

No one is better. For those business building warriors that forge along – I’m with you. I know the endurance, I’m right there by your side cheering you on. Our highs & wins are limitless.

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A passionate brand expert with over 14 years of branding, graphic design and marketing knowledge and experience. Plus she holds a fancy BFA degree in Visual Communications/Advertising to support her credibility combined with years of agency, freelancing and entrepreneurship proficiency.  When away from the iMac, you can find her on the beach with her two daughters, husband of 13 years and most likely a book on branding or home rewatching The Office series for the 27th time. 

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Meet Alaina, Brand Strategist    Creative Director 


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