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Brand clutter confuses potential clients

pencil shavings
I'm Alaina.

Here I share brand strategy, messaging, design and entrepreneurship tips + tools in short blog posts to help your business. Learn more here

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I'm told I'm a straight shooter and often say what everyone else is thinking, you be the judge

Business tips + tools for service solopreneurs or business owners with growing teams 

Here we will share our amazing client rebrand makeovers and roast corporate rebrands that are awful.

On a sales call have you ever felt overwhelmed, indecisive, or just plain scared when attempting to close the sale? Or have you felt that nervousness that creeps in when someone asks you what you do or for your website. Cue the anxiety to remember and state your elevator pitch one liner.

If you as the business owner are confused about your brand messaging, how do you expect a stranger to get it and buy from you?

We’ve all been there and some of you are currently in the thick of it. Your wording, design or business service offerings are all cluttered and all over the place.

Succinct messaging brings clarity, confidence and cash.

You do all the things, offer all the services and sell all the products because that’s what the “6 figure online earners” tell you what to do. (without them showing any proof 🙄)

A confused mind does not buy.

Take a peak at your visual and verbal brand messaging (images and words). Do they immediately depict who you are, what you sell and who you sell it to? Do you have a solid niche?

Lack of clarity, branding clutter and overall chaos in your business is the reason you are not feeling super confident enough to increase your sales.

Just how decluttering, organizing and rearranging your living space boosts your mood and energy, it is a business must to toss out the fluff and hone in on your target brand messaging.

Clarity = Confidence
Confidence = Sales
Sales = a Growing Business

I know this seems like it should be a no brainer and simple to nail down…but it isn’t. Personal brands are all about you and your special sauce(s). You need an outside perspective to see where the dots connect and help you step into the greatness we see. After all we are our own worst critics

For a free tool to get concise and succinct brand messaging, click here to download the free Ultimate Brand Foundation by Brand Comber.

Not a fan of DIY’er and just want it done for you? Click here to book a Brand Clarity Consultation with me so we can deep dive and I’ll help you fill out the 5 questions every brand must answer succinctly.

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A passionate brand expert with over 14 years of branding, graphic design and marketing knowledge and experience. Plus she holds a fancy BFA degree in Visual Communications/Advertising to support her credibility combined with years of agency, freelancing and entrepreneurship proficiency.  When away from the iMac, you can find her on the beach with her two daughters, husband of 13 years and most likely a book on branding or home rewatching The Office series for the 27th time. 

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Meet Alaina, Brand Strategist    Creative Director 


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