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Welcome to

Brand Blog

Surf around to reel in brand strategy tips + tools for service business owners. No fluff here, our blogs are short + sweet digital beach reads.


The  Beachin'

pencil shavings

the latest:

Lack of clarity, branding clutter and overall chaos in your business is the reason you are not feeling super confident enough to increase your sales.


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Our Services

Brand strategy consulting and rebrand identity design services for expanding serviced based small businesses that need to refine their visual and verbal brand messaging for crystal clear clarity and confident growth.

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A passionate brand expert with over 14 years of branding, graphic design and marketing knowledge and experience. Plus she holds a fancy BFA degree in Visual Communications/Advertising to support her credibility combined with years of agency, freelancing and entrepreneurship proficiency.  When away from the iMac, you can find her on the beach with her two daughters, husband of 13 years and most likely a book on branding or home rewatching The Office series for the 27th time. 

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Meet Alaina, Brand Strategist    Creative Director 


Steal this!

You'd be surprised how many booming businesses cannot succinctly answer these five simple questions every successful brand embodies. Grab the guide to ensure your brand foundation is built for longevity plus learn how to leverage it with magnetic messaging that sells. 

Foundation Guide

The Ultimate Brand