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Brand Blog
Surf around to reel in brand strategy tips + tools for service business owners. No fluff here, our blogs are short + sweet digital beach reads.
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The Beachin'
the latest:
You cannot advertise or market a business with a fruitful ROI if there is no brand strategy or a defined brand identity.
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Entrepreneurship is hard. Relying on yourself as your own employer is both scary and liberating.
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Over consumption of knowledge may look like taking all the free master classes, signing up for all the freebies just to never open them or buying a new book before you got past chapter 3 of the last one you just had to buy.
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Why do you do what you do? And why does it matter to your clients? If you can’t succinctly state why you show up daily to grow your business, you need to define your big why.
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Lack of clarity, branding clutter and overall chaos in your business is the reason you are not feeling super confident enough to increase your sales.
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All too often our backend of our business gets neglected. Here are some tips to help begin to prioritize working on your business.
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College is not for everyone and a very expensive piece of paper declaring their achievement does not make them better than someone without one.
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Corporate branding sometimes is a swing and a miss. Here we discuss the before and after rebrand audit of Sprouts.
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MORE FROM AROUND THE SITE:
You cannot advertise or market a business with a fruitful ROI if there is no brand strategy or a defined brand identity.
FEATURED POSTs
VIEW POST
MORE FROM AROUND THE SITE:
Entrepreneurship is hard. Relying on yourself as your own employer is both scary and liberating.
FEATURED POSTs
VIEW POST
MORE FROM AROUND THE SITE:
Over consumption of knowledge may look like taking all the free master classes, signing up for all the freebies just to never open them or buying a new book before you got past chapter 3 of the last one you just had to buy.
FEATURED POSTs
VIEW POST
MORE FROM AROUND THE SITE:
Why do you do what you do? And why does it matter to your clients? If you can’t succinctly state why you show up daily to grow your business, you need to define your big why.
FEATURED POSTs
VIEW POST
MORE FROM AROUND THE SITE:
Lack of clarity, branding clutter and overall chaos in your business is the reason you are not feeling super confident enough to increase your sales.
FEATURED POSTs
VIEW POST
MORE FROM AROUND THE SITE:
All too often our backend of our business gets neglected. Here are some tips to help begin to prioritize working on your business.
Our Services
Brand strategy consulting and rebrand identity design services for expanding serviced based small businesses that need to refine their visual and verbal brand messaging for crystal clear clarity and confident growth.
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A passionate brand expert with over 14 years of branding, graphic design and marketing knowledge and experience. Plus she holds a fancy BFA degree in Visual Communications/Advertising to support her credibility combined with years of agency, freelancing and entrepreneurship proficiency. When away from the iMac, you can find her on the beach with her two daughters, husband of 13 years and most likely a book on branding or home rewatching The Office series for the 27th time.
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Meet Alaina, Brand Strategist Creative Director
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You'd be surprised how many booming businesses cannot succinctly answer these five simple questions every successful brand embodies. Grab the guide to ensure your brand foundation is built for longevity plus learn how to leverage it with magnetic messaging that sells.
