Simplify and streamline your brand messaging to highlight what makes your business so special to become the only choice, rather than just a choice.
A rebrand transformation that's easy breezy. You just need an outside perspective who'll comb through your company's visual and verbal brand messaging to pull your vision and hidden treasures to the surface then translate it into a knock out brand identity. Let's jump in!
new branding on deck
Clarify & amplify how your brand differentiates.
Magnetic brand messaging for words that sell.
Brand strategy for expert brand positioning.
New knock out brand identity design that wows.
Clarify & amplify how your
Magnetic brand messaging
for words that sell.
Brand strategy for expert
New knock out brand identity design that wows.
brand strategy + messaging
"Alaina was easily able to pull the right words out of my ramblings to pinpoint my values, my mission, and everything about my business."
With a new found confidence in my brand messaging, I feel like it is so much easier to sell my business and talk about it, because I know what we value, who we serve and how we are different.”
brand strategy + messaging
"Alaina is the brand strategy queen! She's able to look at your business from a bird's eye level and link the missing pieces that are preventing profit."
I was struggling with how to position my newest offer to create a pathway to generate new leads and wanted to skip the fluff to get results fast. Now I have complete clarity with a strategy to implement for continued success.
big kahuna rebrand
"My company desperately needed to rebrand, I wish I found you sooner. I didn't think it would be this easy to refine + amplify our brand to stand out."
We now have a clearer vision and sense of how our business will evolve as a memorable brand. After rebranding, I feel energized, capable, and full of confidence now that our branding looks and sounds like the booming business we are.
swell rebrand strategy + design
"Alaina gives a direct approach to helping you solve your brand identity. She listens intently to depict your vision into a brand design that wows.
This team has an incredible way of making your brand become an extension of your vision that is so spot on! She's so helpful and brings light and direction to the clutter within your business that needs to be streamlined.
Spinning your wheels without direction can sink the best of us. Tagging in an outside perspective is the cure when you're too close to it all, it's just cloudy.
They say "Dress for the job you want", is your brand dressed for your business success? Looks aren't everything, but they sure go far and feel good.
Floating around in a saturated sea is a bummer, we know. Good news is, there's always room to stand out from the crowd with strategic branding — combing through to pinpoint it into magnetic messaging is our greatest joy.
We audit, review and strategize with you.
We write your brand messaging & refine it with you.
We translate your brand story into a designed brand identity.
You receive a brand new brand plus a prelaunch strategy.
Before we meet, we audit and perform a brand review as we stalk your business online and in real life (if local) to get to understand your business and target market. Then we meet for a 3 hour brand strategy intensive where we ask really good questions, listen intently and help you gain clarity and direction to refine your brand.
Brand Messaging + Positioning
After our first intensive we get to work crafting your brand story for messaging with words that sell and connect. Replacing washed up wording with strategic messaging backed up by strong brand positioning so you never stumble again with a boring elevator pitch. We'll meet again to present your new magnetic messaging, you'll approve with delight and then we'll talk design.
New Brand Identity Design
Ahh the sexy part of branding - design! Colors, mood boards, logos, and mock ups, oh my. While we play around in Adobe designing, you get to go back to business as usual while we take the reins. We'll no doubt sift through hundreds of fonts until we find the perfect fit. With the strategic brand foundation and messaging defined, we move on to match the visual messaging with the verbal.
By now during the project you've been presented with our brand strategy including your new brand identity (you fell in love), messaging (so good), and you're feeling too excited to wait another day to launch your rebrand, show it off and relish in the praise of your next level branding. Now it's time to talk launch strategy and pour up the margaritas!
choose swell rebrand
project length: 2+ months
phase 1: details + discovery
phase 2: define + develop
brand audit & research
BRAND POSITIONING DEVELOPMENT
written brand messaging & one liners
ELEVATED CLIENT BRAND EXPERIENCE & story
new brand identity design:
phase 3: design + debut
rebrand photoshoot strategy + support
brand & business strategy intensive
COMPREHENSIVE BRAND BLUEPRINT GUIDEbook WITH ALL MESSAGING & COPY
Website Audit & improvement plan
social media bios + launch graphics
EMAIL SIGNATURE DESIGN + business cards
14 days of post project support
logos, colors, fonts, brand voice, social bios, & business card design.
brand messaging & strategy intensive
phase 4: deliver + delight
Unhook from the anchor that is your beginner branding.
Lack of clarity along with a DIY built brand is the heavy anchor that holds most businesses back from growth. Your success is evidence that your business delivers results, now it's time your branding sounds and looks like it delivers.
Don’t just stand out - become memorable. Unique is forgettable. Being memorable is the real power of branding.
How would you like to...
have a PROFESSIONALly + STRATEGICALLY DESIGNed BRAND THAT IS POSITIONED TO IMPRESS.
CREATE A TRIBE OF LOYAL BRAND SUPERFANS WHO ORGANICALLY MARKET AND REFER YOUR BUSINESS.
KICK THE BRAND SHAME AND DOUBT TO THE CURB TO FEEL CLEAR AND CONFIDENT IN YOUR BUSINESS.
SAVE TIME TRYING TO DIY OR PIECE TOGETHER YOUR BRANDING. HAND IT ALL OVER TO DROP THE STRESS.
CLARITY AND PRIDE THROUGH VISUAL & VERBAL BRAND MESSAGING THAT CLEARLY COMMUNICATES EXACTLY WHAT YOUR BUSINESS DOES SWIMMINGLY.
let's do this
"Alaina was easily able to pull the right words out of my ramblings to pinpoint it all.
After our brand clarity intensive I began to see my business as one that can be extremely successful as opposed to one that I just threw together. It feels legit now, like I’m not an imposter but I’m a business owner who knows what she stands for. With a new found confidence in my brand messaging, I feel like it is so much easier to sell my business and talk about it, because I know what we value, who we are targeting and how we are different.”
"Absolutely amazing to work with and made my seven figure vision come to life!"
Couldn't have done it without you! You & the team were always so kind and giving. Top notch service, design and communication. I am beyond grateful and am forever thankful! Branding does matter and it has changed the trajectory of my business!"
Their success is our success...
"Now I feel more confident in visualizing other avenues of growth in my business."
I felt like my old website and lack of clarity on branding was holding my business back from growing. Now that the new website reflects the level my business is at, we have attracted new clients and opportunities for collaboration/growth. I have a clear brand message and am able to communicate it easily not only online but in person during interviews."
A passionate brand expert with over 14 years of branding, graphic design and marketing knowledge and experience. Plus she holds a fancy BFA degree in Visual Communications/Advertising to support her credibility combined with years of agency, freelancing and entrepreneurship proficiency. When away from the iMac, you can find her on the beach with her two daughters, husband of 13 years and most likely a book on branding or home rewatching The Office series for the 27th time.
"You exceeded any expectations I had and will only trust you and your team to help me with any future branding needs or projects."
- alyssa, owner:
cherry blossom doula services
- Taylor v.
“If you're On the fence, let me just say transforming your branding provides the confidence needed to really grow your business."
Been burned before by a designer or agency? Yea, us too. We know the investment wounds of not being fully happy with a creative result. In the rare occasion our client doesn't dig our design concept — we listen intently and work towards a solution they can smile about.
*exclusions apply - project contract contains disclosures.
Frequently Asked Questions
Ready to upgrade with a rebrand that will make a splash?
We exist to help small businesses become memorable brands that make big waves in their community. As a brand strategy and design consultancy company we aim to be our client's sole branding partner.