Sound’s like a simple question right? Maybe you wanted to become your own boss, break free of the 9-5, or serve your community. You started your business and built it up to the expanding company it is today, congrats! Through the years have you lost sight of why your business exists?
If it’s a generic “We want to help people” similar statement, it’s time you dig a bit deeper to uncover the real reason you get up each day to pour into your company. A sure fire way to reignite your branding within your booming business with a boost of passion is to discover and embody your deeper purpose as a company. The foundational reason of your business and personal mission. Your Big Why.
Why you do what you do?
Who you are hoping to help?
How do you show up as a business?
It is more than just finding a common problem or need and solving it as a business plan. Why your business exists is the deeper reason to what sparks the flame in your brand’s soul to pour into this entrepreneurial dream and passion that has called on you to pursue. This is what will add brand cohesion within every decision your business makes in the future.
So if you cannot answer with a deeper reason of why you are in business and why you are expanding your business then it’s time to dig deep to strategize your Foundational Why.
It’s super easy to do. I’ll share my signature 5 question formula with you.